In 2002 Camelot decided to rebrand the National Lottery main draw after falling ticket sales. The name National Lottery was kept as the general name for the organisation and the main draw was renamed Lotto. The advertising campaign for the new Lotto cost £72 million which included ten television advertisements featuring Scottish comedian Billy Connolly and one of the largest ever poster campaigns. The new brand and name had the slogan:
What are the odds of winning on slots?
First of all, playing the demo version of any slot game will make you see if the marketing was simply hype or if you really enjoy the game's software. As you’re playing any free online slot, ask yourself a few questions, such as: What’s the RTP of this game? Is this slot high or low volatility? Is there a jackpot up for grabs? Does it have enough bonus rounds for my liking? Having your own checklist, tailored to your preferences, will ensure that you won’t waste money on slots you don’t like.
In 1994, Antigua and Barbuda passed the Free Trade & Processing Act, allowing licences to be granted to organisations applying to open online casinos. Before online casinos, the first fully functional gambling software was developed by Microgaming, an Isle of Man-based software company. This was secured with software developed by CryptoLogic, an online security software company. Safe transactions became viable; this led to the first online casinos in 1994.
Real money online casinos are protected by highly advanced security features to ensure that the financial and personal data of their players is kept safely protected. The legitimate sites that we list as the best also have a solid reputation for ensuring their customer data is truly safe, keeping up with data protection and privacy legislation. The real cash slot machines and gaming tables are also audited by an external regulated security company to ensure their integrity.
What games are played in casinos?